BUSINESS STUDIES

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Course Overview

The overall aims of the programme are to develop knowledge and skills in marketing research and planning, analysing and interpreting financial statements, managing human resource. The ability to perform statistical analysis and interpretation for business situations, apply marketing and operation management techniques and best practices, communicate professionally and to work independently or in a group.

*Remark : The Diploma in Business is an introductory programme to prepare students for entry into Advance Diplomas in Entrepreneurship and small business operation, Marketing, Tourism and hospitality management, Supply chain and logistics operation.

Diploma in Business Studies

(Duration : 6 months)

• Digital Presentation

Exploring the applications of digital photography and software, through capturing and manipulating images and the use of the application to generate 2D presentation.

• Financial Management

The purpose of this module is to teach non-finance major students the basic concepts and techniques of financial management for small businesses.

• Human Resources Management

The purpose of this module is to introduce students to the principles and practices of Human Resource Management as applied to a small company.

• Business Statistics 1: Descriptive Statistic and Probability

The aim of this module is to provide students with analytical and interpretative skills so they can perform statistical calculations and interpret statistical reports. Statistics 1 explains the use of descriptive statistics to summarise data and introduces students to sampling and probability.

• Academic Research and Communication Skills

This unit covers key aspects of research and communication studies in academic contexts relevant to students of design and marketing. Students engage in collaborative learning activities throughout the term in order to develop their teamwork skills. Students learn to locate, understand and critically evaluate information from books, journals, the Internet and primary sources in order to do effective research. Using these sources of information, students then produce an extended piece of analytical writing and give oral presentations to their peers. Skills in doing primary research (i.e. conducting focus groups and surveys), accessing and evaluating information, paraphrasing, using established referencing systems, applying the principles of effective communication and the professional presentation of documents are all covered during the module.

• Marketing Foundation

To provide participants with the basic principles of marketing in the context of fashion retail industry through practical exercises, lectures, demonstrations and case studies. The primary scope is to cover all foundational concepts of fashion marketing management, so that the students are able to grasp other advanced modules in their program successfully. Students need to accomplish tasks such as an assignment, an integrated project and examinations in order to complete the module.

• Operation Service Design and Management 1

The purpose of this module is to develop students’ ability to design innovative, efficient and cost effective manufacturing systems and service operations.

• Business Statistics 2: Inferential Statistics

The aim of this module is to provide students with analytical and interpretative skills so they can perform statistical calculations and interpret statistical reports. Statistics 2 explains inferential statistics and how to apply inferential statistical techniques in typical business situations.

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