PRODUCT DESIGN

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Course Overview

The course gives students the creative and technical knowledge and skills they need to become professionals in the product design industry. The emphasis is placed on conceptual investigation, critical thinking and a hands-on approach towards technological skills, manufacturing skills, and design management.

Career Opportunities

  • Product Designer

  • Design Consultant

  • Design Entrepreneur

  • Lighting Designer

  • Furniture Designer

  • Model Maker for Commercial Studio

Diploma in Product Design

(Duration : 9 months)

• Observational Drawing Skills

Observational drawing skills through analysis of items and elements related to product, jewellery and transportation. It is intended to gain further confidence in freehand drawing through understanding basic principles of structure, form, volume, space, planes, lines, perspectives and proportions.

• Human Factors

Through this subject, students will critically analyze the importance of user scenario. This will allow students to critically consider the importance of size, weight as well as the comfort of the user. This module also examines the use of anthropometrical and ergonomic data in 3D design including understanding the psychology of consumer behaviour and identifying user needs through analyzing the role of the consumer in a contemporary and historical context by examining economic, social, commercial and gender topics.

• Digital Presentation

Exploring the applications of digital photography and software, through capturing and manipulating images and the use of the application to generate 2D presentation.

• Colour Analysis in 3D Design

Understanding the importance of colour in design through freehand drawing applications, where students gain further knowledge in observational drawing skills, applying this knowledge through the study of colour theories and their applications within design. Students will also be exposed to areas of basic colour psychology within specific design parameters.

• Cultural Studies

The objective of this module provides the student with the knowledge and skills to enable them to understand and appreciate architecture and visual arts. The ultimate goal is to help students consider and analyze the inherent interaction between art and social and cultural values, to develop critical thinking abilities and a greater awareness and understanding of design.

• Studio Practice I: Sustainable Product Design

Introduction to the practice of sustainable design through the investigation of contemporary practices including Design for Recycling (DFR) Guidelines. Students apply new knowledge and views to global and local ecological problems and develop innovative approaches through the design process.

• Computer Aided Design (AutoCAD)

Students will learn the applications and processes of AutoCAD software based on 2D drafting, detailing and 3D applications and their relevance within 3D Design through a series of studio exercises. A strong emphasis will be placed on ascertaining that all students proceed at the same pace in a computer lab environment.

• Design Theory

This module introduces the elements and principles of design with this knowledge where students will explore line, form, shape, space, colour, perspective, texture , form, balance, unity, pattern, contrast, rhythm, movement and proportion where all these aspects will widen student’s perspective in design. Demonstrate the use of design processes and principle components, analysis and deconstruction; and applying it to the final design. The student will also be introduced to creative processes, where they will be taught how to gather ideas/concept while applying the design principle in the final work. This knowledge is important as a young designer, allowing students to be aware of the importance of design principles.

• Design Drafting – Technical Drawing

Design drafting emphasizes the designer’s approach towards size and measurement of a product or jewellery in different views. With design drafting, students will understand the importance of having accurate dimension in jewellery as well as product design. Students will demonstrate the knowledge of top view, side view, front view, back view of specific products and produce them into technical drawing for commercial purposes.

• Studio Practice II: Lighting Design

Lighting Design emphasizes on understanding the importance and relevance of lighting elements within a contemporary design environment. In this module, students will be introduced to fundamental lighting principles, in relation to internal environments and setting specific atmospheres within a given set of specifications associated with different lighting requirements.

Advanced Diploma in Product Design

(Duration : 15 months)

• 3D Conceptualisation

During this module students will learn that sometimes an abstract or seemingly irregular thought pattern can lead to a unique and appropriate design solution. A process can be influenced by a single or a number of factors including; technology, visuals, words, cultural trends and market research. Exploration of the creative visual process, using a reverse creative deconstruction is to establish a mindmap of potential associated outcomes of ideas. In this module, students will undertake one project using several thinking techniques to help understand and create design solutions determined by those topics – referencing; word and image associations, inspirations, concept generations, and forms. Students will also evaluate some iconic products to gain an understanding of their unique origins.

• Studio Practice III: Furniture Design – Recycling

Furniture Design emphasizes on exploring sustainability material with regards to furniture design from beginning to end. In the investigation of various design methodologies, conceptualization, approaches and problem-solving mechanisms result in practical design solutions. In this module, students will be taught through hands on experience on how to shape and construct furniture.

• 3D Manipulation (3D Studio Max)

Using the software 3D Studio Max, students will be trained to use wide variety of techniques of virtual representation of concepts. Students will gain knowledge and skills in three dimensional rendering through generation a support for the presentation and demonstration of some kind of animation.

• Academic Research and Communication Skills

This unit covers key aspects of research and communication studies in academic contexts relevant to students of design and marketing. Students engage in collaborative learning activities throughout the term in order to develop their teamwork skills. Students learn to locate, understand and critically evaluate information from books, journals, the Internet and primary sources in order to do effective research. Using these sources of information, students then produce an extended piece of analytical writing and give oral presentations to their peers. Skills in doing primary research (i.e. conducting focus groups and surveys), accessing and evaluating information, paraphrasing, using established referencing systems, applying the principles of effective communication and the professional presentation of documents are all covered during the module.

• Design Rendering

Students are exposed to different rendering skills and using different types of medium to render the final work. Through rendering students are able to demonstrate their thoughts and ideas clearly to the respective client or lectures. This skill will enhance students confidence and develop oneself as a professional designer in terms of improving accurate communication and live freehand drawing and talking about ideas and concepts to develop.

Students will be exposed to a range of drawing styles using different medium such as pencil colour, water colour, pastel and marker to illustrate commercial drawing in jewellery design or product design.

• Studio Practice IV: Electrical Product Design

Electrical Product Design emphasizes on examining consumer product for industry through testing and analyzing a range of electrical and electronic products within a creative, commercial and highly competitive consumer market. In this module, students will be introduced to the internal components, structural and materials relating to electrical and electronic product design.

• Solid Modeling – Rapid Prototyping

Solid Modeling emphasises understanding of the designer’s approach towards presentation of design solutions in a three-dimensional form. In this module, students will be introduced to various types of rapid prototyping processes and 3D mechanical design applications.

• Manufacturing Technology

Students are given the opportunity to analyze and investigate a range of manufacturing processes (one-off and mass production) though lectures, discussion and visits to the industry. They will be guided for broader knowledge and understanding of the constraints of specific processes and its application within 3D Design.

• Retail Visual Merchandising

Retail Visual Merchandising is the art of displaying merchandise that appeal to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and eventually buyers of the product.

Designers need to have the knowledge for displaying and exhibiting products, for promoting and increasing sales. This course will allow students to be able to understand the importance of visual merchandising as a designer in the current market situation where display/visual merchandising is a required skill. This module is to help students to be able to apply visual merchandizing techniques and help students to prepare them with different scenarios while working in the industry.

Students are usually required to do this task when working to create a new window display for different seasons for example, Mother’s Day, Valentine’s Day, Christmas etc. The purpose is to promote company’s new collections so as to attract customers and through displays, this will enhance company’s revenue.

• Computer Rendering (Rhinoceros)

Students will learn the applications and processes of Rhinoceros software based on free form 3D modeling and computer rendering. Students will be introduced to the principles of NURBS geometry which can be used to create curves, surfaces and solids within 3D design.

• Studio Practice V: Modular Design Systems

Students will learn the applications and processes of modular design system and the different applications in the industry. They will be guided on the various approaches and better use of different tools to design modular products. Modular assembly exploration of applications of advantages duplication and creation of valid appliance in varied contexts as an open system for a flexible modularity.

• Design Management

To prepare students for internship – as such students need to be equipped with a well laid out portfolio, website, interview session, resume and curriculum vitae and having established agenda; communication and research to assemble a good portfolio. Students need to understand the importance of professional practice, including areas of project management, intellectual property, legal aspects, meeting procedures, client management, portfolio and documentation procedures.

• Studio Practice VI: Packaging Design

In Packaging Design, students explore fundamentals of the packaging, considering and designing in three dimensions; mass design, designing for specific target markets, food containers and new product launches, as well as techniques on creating packaging. They will also learn the functions of wrapping to protect the product; create identity for advertising as well communicating to the consumers.

• Major Design Project - Product Design

This final project will be self-proposed, from previous projects undertaken throughout the year and developed through to pre-production stage, under the supervision and guidance of a studio lecturer.

• Industrial Attachment

This module aims to provide students with the opportunity to gain real-world industry experiences and professional practices in their chosen discipline. It allows students to establish connections, develop useful contacts, and gain industrial skills and an overall perspective of the discipline. The industrial attachment is intended to enhance students’ educational experience and prepare them for their careers.

Bachelor of Art (HONS) in Product Design

(Duration : 1 year)

• Industrial Design Practice Competition

The unit offers a choice from a wide variety of advanced design project briefs and subject matter. The project involves an integrative and experiential approach to learning by linking technology with social, environmental and aesthetic concerns. The choice of brief enables the student to develop a particular area of design interest.

• Industrial Design Practice Exploration Project

The module consists of an exploratory design project proposed by the student. The student, with tutorial guidance, will determine the nature and direction of the design project once they have undertaken a brief period of initial research and generated a design proposition based upon it. This direction will be confirmed by submission of a refined design proposal for detailed guidance by the tutorial team. The project may take the form of: concept free from commercial and/or technical constraints of the present but paying special attention to the needs of the environment, other cultures or minority groups. – alternatively, the project may be of a more evaluative nature, based upon predetermined aims which must provide a vehicle for objective evaluation of the design process and its solution. The topic and approach will support the students career/specialism aspirations.

• Industrial Design Major Project

This is a self-determined project-based module constructed to allow students the opportunity to demonstrate their design-thinking and design-craft skills with an emphasis on orientating them towards their chosen area of design specialism. It builds upon the learning gained from their L6 Semester 1 design practice.

The module consists of a major design project proposed by the student. The student, with tutorial guidance, will determine the nature and direction of the design project once they have undertaken a period of initial research and generated a series of design propositions based upon it. This direction will be confirmed by submission of a refined design proposal for detailed guidance by the tutorial team.

The module involves a programme of lectures and seminars, which focus on the content, structure, balance and presentation of material suitable for a project of this nature. Information and guidance is given concerning the development of a learning and study plan to support the student’s Major Project, also appropriate philosophies of approach, theory, methodologies and techniques.

The project may be based upon earlier exploration of a topic undertaken in Semester 1, in which case it will greatly expand the scope and depth of exploration potentially moving into a more conceptual or evaluative direction as appropriate.

By agreement, the student may elect to pursue a series of smaller projects around the common theme and these may range from the more conceptual to the objective, evaluative model. These will be assessed collectively as a single project with multiple outputs.

• Research And Critical Justification

This module is designed to prepare and enable students to produce a Research and Critical Justification report for a Major Project. It represents the culmination and consolidation of the student’s work within the theoretical studies area. It is a substantial illustrated report, whose purpose is to produce a structured, coherent account of the research and design processes adopted in the Major Project, thus exemplifying the student’s comprehension of the application of design theory in practice.

• Presentation And Validation

This module is designed to prepare and enable students to produce a Presentation and Validation document which consolidates and represents their accumulated design learning, area of specialist interest and personal design stand-point in a single illustrated book. The vehicle for this representation is the major project outcome and evaluation of the student’s method and approach, supported by industry validation.This module is designed to prepare and enable students to produce a Presentation and Validation document which consolidates and represents their accumulated design learning, area of specialist interest and personal design stand-point in a single illustrated book. The vehicle for this representation is the major project outcome and evaluation of the student’s method and approach, supported by industry validation.

• Design Report

The Design Report is a major written project submitted in the final year of study in the Design programme. The topic is selected by the student on the basis of their programme of Design and will be approved, monitored and supervised by an appropriate tutor. This version should not be longer than 6,000 words, excluding the critical apparatus and other appended materials.

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