TOURISM & HOSPITALITY MANAGEMENT
Advanced Diploma in Business with Specialization in
Tourism & Hospitality
The advent of low-cost travel and high-speed communication has led to an explosive growth in the tourism and hospitality industry. As countries continue to consolidate into one global village, travel has become not just an attraction but also a necessity. Professional tourism and hospitality managers are needed to create memorable experiences for the tourist or traveler.
The Tourism and Hospitality program opens the door to the opportunity-laden fields of travel, tourism, and hospitality. It equips students with the requisites needed to spot trends that could lead to positive breaks in the industry. It develops intuitive skills and original thinking necessary to create quality client experiences.
The course provides an intensive design curriculum, with the ultimate aim to teach and guide you through all the core aspects of interior design. The main design studios offer you the creative opportunity to study a variety of interior situations. Alongside the design studios are numerous supporting modules, aimed at fine tuning your technical skills. In your first year modules are concentrated on teaching the fundamentals of design and in order to express your ideas visually you will be taught various different techniques such as Photoshop and Illustrator for compositional layouts to advanced 3D rendering and animation software.
Basic skills such as sketching and perspective drawing are also taught in the first year. After the first year there will be more advanced areas, such as environmental lighting and budget and costing, culminating in the final term of an internship period, where students discover what it is really like to work as an interior designer.
Graduates of the Tourism and Hospitality program can start their careers as:
- Travel agents, tour guides, or tour operations assistants (entry level) in travel and tour firms, progressing up to corporate travel account managers or group managers.
- Customer service representatives (entry level) in various tourism or hospitality companies, progressing up to client experience managers.
- Operations assistants (entry level) in hotels and other lodging providers, progressing up to operations managers in diverse functions.
- Marketing or promotions assistants (entry level) in various tourism and hospitality companies, progressing up to marketing or promotions managers.
Eventually, tourism and hospitality graduates may advance up the corporate ladder and take on positions like marketing and sales vice-president, vice-president for operations, chief operations officer, or even chief executive officer of any tourism- or hospitality-related firm. Alternatively, they may consider starting their own entrepreneurial ventures in tourism or hospitality.
Subject Listing Term 1-8
PRINCIPLES OF ECONOMICS
This course is designed to provide students with an in-depth understanding of the importance of economics in the business environment. In this course, students are exposed to microeconomics: a local or individual perspective, and macroeconomics: a broader more holistic perspective, to promote a well-balanced approach to the understanding to impact of economics and economic theory.
PRINCIPLES OF ACCOUNTING
This course is designed to provide students with a solid foundation in the dynamic and growing field of accounting. Students are exposed to both the theoretical and practical aspects of accounting and they should be able to outline the importance of accounting and budgeting to the start-up, growth, and competitive development of a company.
BUSINESS COMMUNICATIONS SKILLS PART 1
This course is an introduction of basic communication concepts and principles, the personal computer, and the Internet, namely communications and the security. The fundamental skills acquired will equip the students with basic PC skills for business communications when they progress to the Part 2 of this module where they will be required to write reports and letters, resumes, create presentations, and formulate spreadsheets for data analysis.
PRINCIPLES OF MARKETING
This course will introduce students to key basic concepts in marketing and will focus on critical competitiv strategies for generating and meeting customer satisfaction. Additionally, the course will focus on the activities used to implement marketing strategies created to meet customer needs and expectations.
MANAGEMENT THEORY AND APPLICATION
This course explores the processes and functions of management. Students will be given the opportunity to explore traditional and modern management theory and the planning, organization, leadership and control (POLC) approach to management. The course will promote an understanding of management from a holistic perspective and will examine local, international, and global management practices.
BUSINESS COMMUNICATIONS SKILLS PART 2
This course focuses on the key business communication skills necessary for the effective and efficient operations in today’s technological and complex business environment. Students will be introduced to basic communication concepts and principles including developing an understanding of the importance of both verbal and non-verbal communication skills both in academic and business settings. Students will have opportunities to apply their newly acquired communication skills in small and larger group settings and both in creating effective documents and presentation skills appropriate to different business contexts. Additionally, students will learn the APA referencing style, resume writing skills, and interview skills.
MANAGEMENT AND ORGANIZATIONAL BEHAVIOR
Management and Organizational Behavior is the study of the structures of organization as well as the study of people’s behavior. Major changes and trends such as globalization, ethics, diversity, and TQM are taking place in organizations, and these will determine the way organizations respond to the needs of its stakeholders. This course will focus on facilitating an understanding of M&OB concepts as they relate to the building the skills-base of individuals and organizations in terms of organizational efficiency, effectiveness, and competitiveness.
The Business Statistics course introduces students to a range of statistical techniques that are appropriate for and applicable in business practice and decision-making. Students should develop an understanding of how the appropriate use of statistical techniques can add to the value of research done in a business context.
BUSINESS INFORMATION SYSTEMS
Many traditional business processes have been transformed by the digital economy. This course introduces students to information technologies that are used to create and enhance both competitive positioning and effective management practices in business and commerce.
HUMAN RESOURCE MANAGEMENT
This course focuses on the theory and practice of the effective management of human resources to achieve organizational goals and objectives. HR professionals and line managers should understand how best to select, recruit, deploy, train and develop, assess and reward people who work for them, and should understand the complexities of managing change.
ACCOUNTING AND FINANCE FOR DECISION MAKING
This module focuses on the use of accounting information for financial decision-making, and topics covered include stocks transactions, dividends, bonds payables and investment in bonds. It also focuses on the use of accounting information for planning and control and decision-making and includes relevant costing, performance evaluation involving return on investment, transfer pricing, and budgetary control. The subject is designed to provide students with a basic understanding of the cash flow statements, the management of capital expenditure and capital investment decisions.
CUSTOMER RELATIONSHIP MANAGEMENT
This course covers customer relationships management (CRM) and the customer driven, market-based management practices that assist an organization in attracting, satisfying, and retaining customers’ profitability. The learners will learn the skills to utilize CRM more accurately in evaluating the marketplace; evaluate competitors and determining the lifetime value of the customer
This subject aims to show students the importance of creating a coordinated corporate communication system, and how organizations will benefit with important strategies and tools that few companies in the world are using yet.
It demonstrates what companies need to know about advanced communication strategies to stay one step ahead of the competition. Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged and a process to be mastered.
This course shows managers and executives of the future how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. It demonstrates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges.
It uses careful analyses and real-world examples and case studies from leading organizations.
OPERATIONS AND QUALITY MANAGEMENT
This course has been developed to promote an understanding of key concepts of quality management as it applies to today’s organizations. Students will be exposed to the different frameworks of studying operations management and production as organizational functions. Topics covered include the survey of forecasting methods, production planning, inventory management, quality
HOTEL ROOM DIVISION MANAGEMENT
The overall aim of this course is to provide an understanding of the essentials of Rooms Division Management. The course aims to help you acquire the basic skills necessary for the operations, as well as them anagement analysis needed for successful management of rooms division. An additional aim is to develop generic graduates’ skills and abilities as it relatesto the Rooms Division Department within a hotel/resort.
VISITOR ATTRACTIONS MANAGEMENT
This course enables students to develop an understanding of the many types of visitor attractions that play a major role in the tourism and hospitality industry. It also presents different ways of developing and managing visitor attractions. Students will acquire skills in understanding visitor attractions better and marketing its products and services to the final consumers. The module examines the factors that contribute to the success of visitor attractions. It has also includedthe latest issues in this constantly changing sector of the tourism industry. Students will explore theories and concepts through a range of examples and case studies.
This subject gives the students a good insight of the importance of MICE in the tourism and hospitality industry. Topics that will be covered in this specific sector of the industry include the following: history, structure, different players of the MICE industry, technology, types of events and special requirements, scope of the MICE industry and sponsorship.
MARKET RESEARCH TECHNIQUES
This course introduces a range of marketing research techniques and describes how each stage of the research process is conducted while at the same time considers the strengths and weaknesses of each technique. This course brings the practical aspects of marketing research into the classroom.
This course introduces students to the theory, skills, and techniques of Strategic Management. It examines the strategy analysis and formulation process. Students will develop an understanding of the principles behind corporate strategic thinking and the practical implications of decisions that are made. Critically, the course is developed to promote an understanding of how organizations can best understand their strategic environment in context of increasing change.
TRAVEL AND TOUR OPERATIONS
The Travel and Tour Operations course enables students to understand the various operational aspects of a travel agency. It also enables students to design good tour products and manage costing in order to run the travel agency in the most effective and efficient way. Students will also be taught to anticipate operational pitfalls and take the most appropriate actions. This module promotes a solid understanding of how travel agencies operate in the tourism and hospitality industry, and emphasizes the importance of itinerary planning and design, costing, destination research and pre and post tour phases. it also addresses the different day-to-day operational issues.
This module is intended to bring together all of the learning undertaken in the Advanced Diploma program and apply them in a working environment. Students will apply concepts and principles learned in other courses to real situations.
This project is intended to be the culmination of learning undertaken in the Advanced Diploma program through the completion of an appropriate project and a written project report. The project provides an opportunity for students to define and to manage a self-contained task, which requires the use of cognitive, and project management skills. Students will apply concepts and principles learned in other courses to real situations.