The course gives students the creative and technical knowledge and skills they need to become professionals in the product design industry. The emphasis is placed on conceptual investigation, critical thinking and a hands-on approach towards technological skills, manufacturing skills, and design management.
Model Maker for Commercial Studio
Advanced Diploma in Product Design
Duration : 2 years
• Observational Drawing Skills
• Colour Analysis in 3D Design
• Model Making
Introduction to model making – understanding form, structure, volume and space through the use of a variety of basic model making materials for the construction of three dimensional forms – understanding the importance of scale in design.
• Cultural Studies
• Studio Practice : Sustainable Product Design
• Design Theory
• Design Drafting – Technical Drawing
• Studio Practice : Lighting Design
• Digital Presentation
• Human Factors
• Computer Aided Design (AutoCAD)
• 3D Conceptualisation
• Studio Practice : Furniture Design – Recycling
• Computer Rendering (Rhinoceros)
• Design Rendering
Students will be exposed to a range of drawing styles using different medium such as pencil colour, water colour, pastel and marker to illustrate commercial drawing in jewellery design or product design.
• Academic Research and Communication Skills
• Studio Practice : Electrical Product Design
• Solid Modeling – Rapid Prototyping
• Retail Visual Merchandising
Designers need to have the knowledge for displaying and exhibiting products, for promoting and increasing sales. This course will allow students to be able to understand the importance of visual merchandising as a designer in the current market situation where display/visual merchandising is a required skill. This module is to help students to be able to apply visual merchandizing techniques and help students to prepare them with different scenarios while working in the industry.
Students are usually required to do this task when working to create a new window display for different seasons for example, Mother’s Day, Valentine’s Day, Christmas etc. The purpose is to promote company’s new collections so as to attract customers and through displays, this will enhance company’s revenue.
• Manufacturing Technology
• Studio Practice : Modular Design Systems
• 3D Manipulation (3D Studio Max)
• Design Management
• Studio Practice : Packaging Design
• Major Design Project - Product Design
• Industrial Attachment
Bachelor of Product Design (Honours)
Duration : 1 year
• Everyday Objects Redesigned Studio
The aim of the module is to improve student’s understanding of the evolution of the design of everyday objects. Students will gain their understanding by designing a new object/product to improve their functionality and aesthetic appeal.
A target audience for the design will be identified and concept sketches will be presented depicting the development of the design ideas. A final presentation rendering and models will be produced. A working journal will document students’ reflections, research, working drawings and working process.
The final project will include a finished prototype and accompanying technical drawings as well as concept sketches and presentation renderings.
• Sustainable Design
The aim of this subject is to give students an awareness of the importance of designing for sustainability in addition to providing a valuable knowledge of current sustainable technologies, materials, design innovation and practitioners. The course seeks an interdisciplinary work process where design includes technical, social, economic, ecological integrated and sustainable systems.
• Entrepreneurship and New Business Development
This module is designed to provide students the theoretical concepts and practical tools for entrepreneurship and new business development. It aims to encourage students’ interest in starting own firm, and also to provide the skills and knowledge in managing, influencing and stimulating entrepreneurial activities. Students will engage in the entrepreneurial process, from the idea generation stage to the collection of information, further refinement of the original idea to produce business plan and idea pitching. Student will develop competencies, techniques, and skills about entrepreneurship, set within a reflective and critical approach to study business development in the modern economy.
• Law for the Creative Industries
The aim of this subject is to examine the legal environment in which local and international contemporary design oriented professionals operate. It is designed to equip students with knowledge of the basic legal principles, and more generally common law systems. The module focuses on contract law and dispute resolution, duty and standard of care, tort and negligence, copyright, and personal indemnity insurance.
• One Off to Mass Production
The aim of this module is for students to understand the historical development of manufacturing processes and how these have affected product design. Students will analyse the history of manufacturing from craft manufacture to personalised manufacturing. They will demonstrate their knowledge through a design project; they will develop the design brief and construct a range of completed objects suitable for different types of manufacturing.
• Major Studio Project I
This is the 1st part of a 2 part project. In this module, the students are required to carry out research to develop a design concept for a new product.
• Major Studio Project II
This is the 2nd part of a 2 part project. In this module, the students are required to develop the concept and construct a prototype of the object or system they researched on in part 1.
• Project Management
This module covers topics which include project management processes, tools of project management, project resources management, roles and responsibilities of the project manager, project risk assessment, project scheduling, cost estimation and performance analysis, and budgeting.
• E-Marketing Strategy
This module introduces the application of marketing principles and techniques via the Internet. E- Marketing is the process of marketing a brand using the Internet and includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
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